LinkedIn Ads: The Lead Gen Marketer's Secret Weapon

AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. As official LinkedIn partners, they manage some of the world's most sophisticated global advertising accounts. He's a ginger and a triathlete. He and his wife live in Utah, with their four kids, and his company car is a wicked-fast go-kart.

LinkedIn Ads feature the best business targeting on the planet, at near-infinite scale, but boy are they expensive!

In this session, you'll learn:

Who should and shouldn't advertise on LinkedIn
Which ad formats you should be using
Advanced LinkedIn Ads targeting
Which types of calls to action you should be using

See AJ Wilcox at interact20 on May 18 + 19 from Upward Brand Interactions on Vimeo.

See the full agenda

MONDAY MAY 18, 12:50 - 1:40 PM


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