Jessica, massive email marketing nerd and permission-marketing evangelist, is VP of Data-Driven Marketing for Barkley. She's worked to lift ROI in customer- and data-driven marketing for brands like Dairy Queen, Spirit Airlines, Winnebago, Planet Fitness, Beauty Brands, Hostess, Water.org, Farmland Foods, Hallmark Baby, At Home, Banfield Pet Hospitals, SelectQuote, Boulevard Brewing Company, and more.
This session will explore the 6 steps to take to turn data into a useful tool for creating marketing, including the latest methodology and technology you need to gather customers' insights and transform that data into personalized emails at scale.
MONDAY, MAY 18 11:10 AM - 12:00 PM
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